ICNC Pitch Deck
ICNC Films

Video ads + Meta for local contractors

Your team.
Your ads.
Your jobs.

Illinois & Wisconsin Contractors, Trades & Home Service Businesses
★★★★★By the numbers
50+contractors and home-service businesses
$5M+in revenue generated for clients
0stock footage. Every ad is your crew.
✓ROI+

How it works

Our 3-step process.

Step 1 · Build the modular ads

One shoot. Many ads.

Swap the hook
01

Hook

“Still putting off that project?”

Swappable
02

Problem

The headache they're living with right now.

10–15s
03

Solution

Your crew, on a real job, fixing it.

10–15s
04

Offer

A clear reason to reach out today.

10–15s
05

CTA

Tap the button, answer a few questions.

~10s
Drag or nudge the middle three to reorder. 3 hooks × 6 body orders = 18 versions from one script, so Meta keeps testing fresh creative without another shoot day.H1 · P → S → O

Step 2 · Qualify the leads

Filter first. Then move fast.

BBudget

Do you have a budget set for this project?

AAuthority

Are you the one making the decision?

NNeed

What's going on with the project?

TTimeline

When do you want to start?

Lead statusClick an answer on each card
5 minto call a qualified lead
14+follow-ups over two weeks

Step 3 · Track the opportunities

Every lead. Every stage.

1NewLead comes in
2ContactedYou call fast
3BookedAppointment set
4SoldJob closed
Example leadNew
Roof replacement
Budget set · Homeowner · Storm damage · ASAP
    Automatic

    Lead comes in

    Runs in your lead tracker, or your existing CRM via Zapier.

    Client results

    Their crews. Their results.

    $85K spent → $4.9M+ made

    Pick your starting point

    Three ways in.

    After your term: optional ongoing management at $800/month. Ad spend is paid to Meta directly.
    Guarantee: Positive ROI by the end of your plan (month 4 on Growth, month 12 on Dominate), or we keep working free until you are. Requires$50/day min. ad spendCall leads within 5 min14+ follow-ups over 2 weeksLogged in the tracker